PLAYSTAT / CREATIVE SYSTEM
Built around
the game.
The building blocks for a recognisable sports research brand. Pick a format. Add the evidence. Make it PlayStat.
Explore the cutout system ↗PLAY.READ.
REPEAT.07 / TRANSPARENT BY DESIGN
Deep navy / #01024FPlayStat green / #0AEB7DPoppins + Plus Jakarta SansOne idea per frame.
09 / THE CUTOUT SYSTEM
Big type. Full-body energy.
Player cutouts, green stickers and paper cards.
Five post families from your supplied Drive direction.
Supplied artwork in portrait and square formats. Dated sample figures, not current lines. Three original transparent SVG components for reusable graphics.
07 / WEBSITE & BANNERS
Part of the canvas.
Transparent graphics, player cutouts and integrated banners.
The latest website direction, collected here.
Play path
Download SVG ↓
Court geometry
Download SVG ↓
Connected activity
Download SVG ↓
Record motif
Download SVG ↓This is the current website proposal. The cutout system above is the current composition direction; earlier studies remain below. This library is available at playstat.com/branding. The website refresh remains a separate proposal.
06 / MAKE IT MAKE SENSE
Show how. Explain why.
Three ways to make a useful post.
A process, a play and a number.
Content & design notes ↗
Explainer workbench
1080 × 1350 · Editable headline, source and vector diagram. The examples are illustrative; they make no live performance claim.
05 / CAMPAIGN ART DIRECTION
A world around the game.
Earlier image-generated directions. Real player and footage studies.
Atmosphere, material and concept. One PlayStat identity.
Compare all six ↗
Earlier studies: Arena after dark, Courtside notes and The game within. Original AI artwork inspired by the composition principles in your three Behance references. Reference study & prompts ↗
LeBron James action photo: Thelma Carr / FreePNGimg, CC BY-NC 4.0 as stated by source. Official Hawks archive footage. Click any poster to edit it. The highlight shows Jalen Johnson; it is a separate archive example. Art direction & sources ↗
Sports layout workbench
The full-body cutout is already loaded. Replace it with your own licensed action PNG to adapt the composition. The player embeds in the SVG export.
IN MOTION / THE FILM ROOM
The play comes first.
Actual NBA highlights, inside three social frames.
Change the format while the clip plays.
FILM ROOM / 001ATLANTA / ARCHIVETake
Take
flight.
Jalen Johnson.Hawks vs Lakers / Published 19 Mar 2024 UTCTHE GAME, IN PERSPECTIVE. ↗
01 / Watch the approach02 / Pause at the decisionViewing prompts · not player tracking
04 / FROM POSTER TO PLAY
Give the story movement.
Six animated studies. Real game footage.
Play, pause, or inspect each moment.
01 / THE SOCIAL PACK
A format for every story.
Eight reusable families.
Built for a consistent feed, with room to vary.
Assets could not load. Rebuild the pack with the README command and reload.
READY-TO-ADAPT / FIVE-SLIDE CAROUSEL
An 80% win rate can still lose.
One complete educational sequence. Open any slide to edit or export PNG / SVG. The caption lives in the number explainer.
02 / ORIGINAL GRAPHICS
Give the research a shape.
Layered SVG. Transparent backgrounds.
Scale, recolour and animate.
03 / MOTION LANGUAGE
Fast entry. Time to read.
Six reusable 16:9 compositions.
Play, pause or scrub. Nothing autoplays.
Paused
Open standalone motion player ↗
Editable browser motion source, 1600 × 900. The complete pack includes all six compositions and timings. Video files are not rendered; video export belongs to the Mac mini production workflow.
04 / BRAND ESSENTIALS
The constants.
Download current wordmark PNG ↗Download current white-on-navy icon PNG ↗
Current identity: the supplied v3.2 spacing-correction kit. Keep the original proportions. Use the navy wordmark on light backgrounds and the white-on-navy symbol. Leave generous clear space. Do not redraw or stretch.
TYPE & COLOUR
Read the game.
Poppins 600 for headlines. Plus Jakarta Sans for detail. Green carries emphasis; navy carries the message.
Use navy text on green. Small green text on white uses #007344.
Poppins font ↗ · Jakarta font ↗
Download design tokens ↗VOICE & EVIDENCE
Ask better questions.
Short, specific, curious. Name the source and observation time. Separate an example from a result.
No guaranteed outcomes, invented rankings or unverified live claims. Give each post one useful next step.
05 / MAKE IT YOURS
Built to be reused.
32 format-ready SVG covers, five carousel slides, 13 portrait PNGs,
eight original elements plus five website SVGs, six motion elements, six sports sequences, captions, fonts and tokens.