# PlayStat campaign artwork — draft05

Three original image-generated art directions replace the first three flat sports studies. Existing PlayStat logo, Poppins typography and navy/green palette stay editable above the artwork. This is a local review revision; 待 Elvin review. No merge, deployment or publication approval is implied.

## Reference study

All three supplied pages were read with Firecrawl and their actual artwork inspected on 29 October 2026.

- [Paris Saint-Germain Social Media Rebrand — Efe Canbaş](https://www.behance.net/gallery/206798047/Paris-Saint-Germain-Social-Media-Rebrand): atmospheric player photography, compact headlines and consistent small identity signatures. Applied as a dark arena and a clear typographic hierarchy; no PSG crest, checker motif or campaign artwork reused.
- [Social Media SaaS Firula App — Vítor Stryker](https://www.behance.net/gallery/256832219/Social-Media-SaaS-Firula-App): tactile court materials, sunlit physical objects and green/cream service cards. Applied as warm concrete, painted court geometry and a quieter editorial composition.
- [Winter Badminton Social Media Design Collection — Umar Faruq](https://www.behance.net/gallery/257403189/Winter-Badminton-Social-Media-Design-Collection): oversized sports objects with miniature worlds create an immediate conceptual hook. Applied as an original basketball containing a small court, a metaphor for looking deeper.

References inform visual principles; none of their images are included in the pack.

## Three directions

1. **Arena after dark:** BEYOND THE BOX SCORE. A real full-body LeBron action cutout sits over an AI arena. Large top-left type leaves the ball, face and shoes clear. The source line labels this a photo study with an AI arena, not a real event.
2. **Courtside notes:** THE GAME. IN CONTEXT. Sunlit concrete, navy court paint and an orange basketball give the brand a quieter editorial option. No player is forced into this composition.
3. **The game within:** LOOK DEEPER. A surreal basketball opens into a miniature green court. This is conceptual illustration, not a real venue or accurate court model.

The six-up board retains matchup, highlight editorial and film-note variants for functional comparison. New artwork is raster; type, logo placement, source text, player and animation groups remain separate. These are three new campaign directions, not six newly generated posters.

## Motion and export

All six designs feed the same 15-second review player. The three generated plates have a restrained 3-second scale settle while headlines/player layers enter independently. The original sequence then uses a transition, an explicit Jalen Johnson chapter, eight seconds of actual NBA archive footage and an end card. Portrait and story formats, play/pause/replay, timeline scrubbing, scene jumps and reduced-motion cuts remain available.

The player photograph remains the original transparent source; imagegen did not invent or alter an athlete. The LeBron introduction and Jalen Johnson highlight are explicitly separate chapters. See ACTION-REVIEW.md for photo/footage attribution and MOTION-REVIEW.md for timing. No NBA video is redistributed, and no MP4 export is claimed.

SVG exports of the first three directions embed the generated PNG and local fonts. The arena variant also embeds the real cutout. NBA team marks/stills in other variants remain remotely linked. The ZIP includes all three generated artwork plates, source, prompts and asset hashes; the existing 13 ready PNGs are the earlier educational templates, not these new campaign covers.

## Reproduce and restore

CAMPAIGN-PROMPTS.json records the exact prompts used with built-in imagegen. CAMPAIGN-ASSETS.json records dimensions and SHA-256. Generated media stays outside Git under registered ~/data-exports/playstat/branding-imagegen-2026-10-29/ and is copied into ignored generated/campaign/ for preview. For a fresh checkout, restore the three PNGs from the complete pack or this registered storage into marketing-preview/branding/generated/campaign/. Re-generating a prompt is not a deterministic replacement for these exact assets.

## Review checks

Inspect desktop and mobile artwork, headline contrast, face/ball/shoes, SVG portability, and the generated plate inside motion. Check a full transition into advancing real footage, then end card and reduced motion. Evidence is retained in the registered branding-imagegen-2026-10-29 folder; the final PR receipts identify the tested commit. Automated tests validate SVG safety/dimensions and timeline boundaries, not aesthetic approval.