PLAYSTAT / BRAND LIBRARY
Built around
the game.
Real sport. A clear point of view.
One graphic language across the website, social posts and motion.
01 / THE BUILDING BLOCKS
Let the graphics
be part of the canvas.
Five background-free SVGs.
Scale, crop, layer and reuse.
All five are original editable vector graphics. Transparent areas remain transparent in the downloaded files. The two green overlays use #64E67F for fine-line contrast on navy.
02 / PUT IT TO WORK
Same identity.
Different compositions.
Keep the message readable.
Let the artwork cross the frame.
SPORTS / EDITORIALREAD
READ
THE GAME.
Cutouts, bold typography,
one clear message.
Supplied NBA cutout design · dated29October2026 sample. Explore all five post families ↗. The PNG is flattened; SVG components are available separately.
03 / THE CONSTANTS
Keep it PlayStat.
COLOUR
Navy #01024FGreen #0AEB7DPaper #F5F4ED
Navy carries the message. Green adds emphasis. Paper gives longer reading room. Use navy text on green.
TYPOGRAPHY
Read the game.
Poppins 600 for headlines.
Plus Jakarta Sans for details.
IDENTITY
Use the supplied mark. Keep its proportions and clear space. Place the dark wordmark on a light field.
Wordmark PNG ↓ · Icon PNG ↓
04 / MAKE IT FEEL ALIVE
Layers with a purpose.
Build around the action.
Preserve the player, ball and direction of movement. Place graphics beyond the subject. Keep the player silhouette complete and the data source visible.
Give the message space.
Use low-opacity lines behind copy. A brighter foreground element belongs at an edge, away from faces, figures and buttons.
Move, then hold.
A short entrance establishes the composition. Hold long enough to read. Respect reduced motion; decorative layers never block interaction.
Use full-body cutouts with a white outline and a soft shadow. Decorative paths and bars are visual elements, not live data or performance claims.